Surena Chande
, June 30, 2021
They may comprise a mere 10 to 12 words, but these words hold plenty of power. As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch.
As a journalist, I’ve seen and deleted thousands of PR emails over Read more
Will Hobson
, June 23, 2021
Ever since I began my career in Digital PR, newsjacking has been my all time favourite strategy to use for every day link building. That’s right, this activity can drive links consistently without quiet spells waiting for assets to be designed or built.
Google’s looking Read more
Hannah Smith
, June 16, 2021
That Digital PR Campaign has been done before - can you do it again?
Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns.
This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier Read more
Jon Hayes
, June 10, 2021
When you start a new site, there seem to be dozens of new tasks to take care of everyday.
It’s tough, and it can burn you out.
And you feel it especially when it comes to link building. Not only does it require a lot of attention, but it can also be hard to navigate the world of backlinks Read more
Paddy Moogan
, May 25, 2021
Paddy Moogan of Aira takes a deep dive into the 2021 State of Link Building Survey data (one of the largest datasets of it's kind in the industry) to uncover and dissect the top performing link building execution methods and how you can apply them to your program to get outsized results for your next campaign. Read more