Hannah Smith
Worderist
@hannah_bo_banna
Hannah offers creative content consultancy, content strategy, and training to both agencies and in-house marketing teams.
Her creative work has won multiple awards, and she's worked with a vast array of companies including the BBC, Dyson, Expedia, GoCompare, MailChimp, Podio, and Zoopla.
She has spoken at numerous conferences across Europe and the US, interviewed Google's John Mueller live on stage in front of an audience of 3,000, and acted as a guest lecturer at the University of Greenwich.
That Digital PR Campaign has been done before - can you do it again?
Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns.
This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier Read more
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That Digital PR Campaign has been done before - can you do it again? Hannah Smith of Worderist explores some of the reasons why remakes and remixes often fail to deliver the results we expected, and shares some thoughts on how we might alter our approach to these types of campaigns in order to increase Read more