As an entrepreneur, you often send out emails to influential members of your industry. Maybe with the intention of getting a backlink from their blog, or maybe collaborating with them for marketing purposes. In an ideal scenario, you hear back from them, work together on something, and there’s a Read more

Imagine this: You’ve done your research, have the name and position of the correct decision maker/influencer to reach out to, have drafted your perfect pitch, but... Their email address is nowhere to be found. It's not on their about page nor author page, and a simple Google search of name + Read more

Gone are the days where you could just find semi-relevant people, ask them to promote you, and call it a day. Need proof? Look no further than the experiment Josh Hardwick posted at the ahrefs blog. He used the traditional spray and pray approach to ask people to tweet his content, and ended up with Read more

That title is a pretty bold statement to make. But this is exactly what I discovered with my Masters dissertation: “How do vloggers and celebrity endorsers compare as marketing sources for beauty brands?”. In this blog post I will explain my research process and the conclusions I came to – Read more

Today, we’re excited to announce BuzzStream Discovery, our new product that will make finding and researching influencers for your marketing campaigns a much smoother process. The tool is currently in open beta, and free to use immediately.   We built BuzzStream Discovery because we’ve Read more

Establishing a diverse, high-quality link portfolio is crucial to increasing your organic rankings. Between July 2013 and July 2014, more than 80 percent of companies increased their spending on tactics that earn links. When launching a campaign, you must be acutely aware of where your campaign Read more

A successful content marketing campaign can be broken down into three main stages: ideation, production, and promotion. To maximize your efforts, all three should build off each other by focusing on one common goal—creating content that will inspire your audience and compel them to share. Here Read more

Content marketing continues to grow in popularity among digital strategists, and that means rising above the noise is becoming even more difficult. In order to stand out, you've got to be different, and video has proven it can uniquely deliver highly memorable and emotional content to a target audience. Read more

Yesterday, I came across Gideon Lichfield’s post Dear PR person who just sent me a robo-pitch. The senior editor at Quartz gets bombarded with pitches so frequently that he set up a series of email filters automatically deleting the worst offenders. Lichfield realizes he might miss the occasional Read more

Why do publishers pick some pitches over others? Basic psychology may play a bigger role than you think. A bright red dress is more likely to catch your attention over a more neutral option. You’re more likely to take a sip from a drink if a person you’re sitting with drinks first (go ahead, watch Read more